We recently shipped off the first of a few orders to JH Ranch, so that they could enjoy coffee all summer long at their Ranch and Lodge properties. This way, everyone who comes to the ranch or lodge this summer can enjoy Noble Coffees and get the opportunity to taste some. What a perk!
We accomplished this through an open dialogue of what JH is currently providing for its programs and services to its attendees, and then we thought, “how could coffee join the discussion?” It was a pretty natural fit for them, since they served coffee regularly, in bulk or by folks purchasing mochas, lattes, espresso, etc. We also gave them the ability to resell co-branded bags to attendees. This way anyone can “take home the smell of the Ranch.” The good thing is it isn’t the typical City Slickers experience of “cattle smells” infused in coffee. ”Why,” you ask?…because that would stink. Our coffee, on the other hand, smells and tastes great!
Now people can recall the fantastic experience they had while at the ranch not just in pictures, journals, and memories, but also in brewing & sharing coffee, with each other or friends and neighbors. It’s an easy, casual way to promote the ranch, as well as an icebreaker to plug the group. We got some positive initial responses from folks, so we are looking forward to forging a trail into a new way for JH to build advocacy and funding.
If you want to know more about how your group or organization can use Noble to enhance your donor experiences and relationships, while creating funding opportunities, just email us here.